TAMPA, Fla. —
- Some companies use personal data to set online prices, prompting debates over fairness, transparency, and potential benefits.
- Tampa Bay 28 Reporter Susan El Khoury advises consumers to clear browser cookies, use private browsing modes, and review privacy settings on shopping apps and websites to limit the amount of personal data companies collect.
Share Your Story with Susan

Consumer Investigator Susan El Khoury is here to advocate for you. From crimes targeting consumers to tips and tricks to help you save money, Susan works to help solve the day-to-day issues. Reach out to Susan with any problems you need help solving.
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Bradenton community responds after 20-year-old volleyball star dies from disease that affects 2 in a million
The 20-year-old IMG Academy volleyball star and Under Armour All-American died Sept. 16 after a three-month battle with the rare blood disorder — even though doctors had found her a 100% bone marrow match, her mother, Tanya Mack tells Tampa Bay 28 reporter Haley Zarcone.
20-year-old volleyball star dies from disease that affects 2 in a million